About Us

It All Started From a Place of Frustration- And A Solution

The problem? Finding a reliable, high-quality cleaning service was nearly impossible. Inconsistent results, unreliable cleaners, and poor communication left homeowners and business owners frustrated, stressed, and feeling like they had to choose between a clean space and their valuable time.

Serene Clean was born to change that.

Our founder, Stephanie Pipkin, was no stranger to the struggle. Trying to keep up with a full-time job, an active lifestyle, and quality time with loved ones while maintaining a clean home felt like a constant battle. The stress of juggling it all became overwhelming, and she knew she wasn’t alone.

“I saw that my community was BUSY—parents, professionals, and business owners trying to balance it all. I knew firsthand the relief of walking into a spotless home, and I wanted to bring that feeling to others. That’s why I started Serene Clean—to give people their time and peace of mind back.”

From the very beginning, Serene Clean set out to be different. We designed our service to solve the most frustrating pain points in the cleaning industry:

Consistency: Every clean is held to the same high standard, no matter the technician.

Reliability: On-call backups ensure your cleaning is never missed.

Professionalism & Communication: Our cleaners are trained, friendly, and judgment-free—plus, we keep you in the loop every step of the way.

A Better Experience for Everyone: We believe a great clean starts with a great workplace—so we treat our team with respect, reward them well, and create an environment where they take pride in their work.

Giving Back: We support Cleaning for a Reason, donate to employee-chosen nonprofits, and provide community-driven cleanings through our Fresh Start Project.

Today, Serene Clean is the highest-rated and most-reviewed cleaning company in Western Wisconsin, serving La Crosse, Sparta, and Black River Falls. Our mission? To provide stress-free, high-quality cleaning so you can focus on what matters most—whether that’s running your business, spending time with loved ones, or simply enjoying a fresh, serene space.

Let us take the cleaning off your plate—because your time is too valuable to waste.

Stephanie Pipkin

Owner & Founder of Serene Clean

Born and raised in the Sparta/Black River Falls area, I always knew I wanted to build something that truly served my community. In April 2019, I founded Serene Clean, and it has been a life-changing journey ever since.

Beyond running Serene Clean, I love spoiling my pets—my sweet cat, Kitty, and my border collie, Lily—as well as exercising, traveling, tackling home projects, and enjoying long walks with a great audiobook or podcast.

Building this company has been an incredible honor, but I would be nothing without the dedicated team who has chosen to grow with me. Together, we’ve built more than a business—we’ve created a company culture that truly cares about people.

As Serene Clean has grown, I’ve also expanded into consulting, educational content creation, and podcasting for the cleaning industry. Helping fellow business owners navigate their journeys has been deeply fulfilling, and I’m passionate about making an impact not just locally, but across the cleaning industry as a whole.

 

April West

Payroll & Accounts Manager

I have been married to my best friend for 16 years in August of 2022. We have 4 wonderful children, Tyler 10 and Hailey, Isabelle, and Cadence all 8. That’s right! We were blessed with triplets! We have a dog and many chickens and love spending time at our home in the country after living in metro Phoenix for 10 years. I love music, singing, bowling, being in nature, and spending time with family and friends near and far.

What I love most about working at Serene Clean is that everyone truly works so well together. Stephanie has created a workplace culture that I have never experienced anywhere else. I know everyone on our team has a heart to serve others and enjoys the transformation we can make in our client’s lives. Our team is truly amazing!!

Krystal Davidson

Director of Human Resources

Although my family moved around quite a bit when I was younger, the Black River Falls area is considered home to me. I have 3 children – Rory, Brynlee & Zaiydan. I have 2 dogs and 1 cat – Junie, Allie, and Carson. You can typically find Zaiydan, Junie, and Allie in the office with me! My favorite things to do are spending time with my family, friends, and pets. I love being outdoors in the warmer months, having fires, watching movies, and going out to dinner. I like DIY and restoration projects, anything crafty is right up my alley.

What I like most about working at Serene Clean is the atmosphere and culture that we have created. Everyone is very laid back and friendly, we are truly like a family. I have never had a job that has been this enjoyable to come to each day. The work we do is very rewarding and being able to make a difference in our clients and employee’s lives, is such a wonderful feeling.

Katie Jenks

Customer Relations Manager

I grew up and have lived in this area most of my life and now I am raising my two children, Charlie and Mackenzie, here. I enjoy adventure sports like rock climbing and kayaking; spending time with family and friends; and living life to experience as much as possible.

What I like most about working at Serene Clean is that our core values of putting Family First, acting with Integrity, and having a Grateful & Positive Attitude are part of each and every day creating an amazing work culture. It is easy to be excited about coming to work when each person is a valued member of the team.

Hanna Sutton

Field Development & Quality Assurance Specialist

I was born and raised in Wisconsin and have called the Black River Falls area home since 2001. A proud wife to my high school sweetheart, we are parents to three wonderful daughters: Kaylei, Brooke, and Morgan. As a family, we stay busy with practices and activities, which makes my spare time even more precious. I love being outdoors, especially on the water, where I can fish and soak up some much-needed Vitamin D. I also enjoy DIY projects and gardening.
Professionally, I am fortunate to be part of a company whose core values align with my own. The culture here is one of integrity, dedication, and genuine care for others. I work alongside an incredible team of colleagues who share my commitment to excellence and take great pride in our work. We are all driven by the joy of making a positive impact on people’s lives, whether by offering solutions to their challenges or providing a fresh start. I’m proud to be part of this growing community, where attention to detail and high-quality standards are paramount.

Company Values That Guide Everything We Do

At Serene Clean, we know that many cleaning services can feel impersonal and inconsistent—and we understand how frustrating that can be. That’s why we set out to be the most reliable, detail-oriented, and customer-focused cleaning company in Black River Falls, Sparta, and La Crosse.

We follow strict quality standards and detailed checklists in every home and business we clean, ensuring the same exceptional results every single time. But we go beyond checklists—we take the time to get to know you, your space, and your preferences so that our service is tailored to your needs.

At Serene Clean, no task is too big or too small—we believe that how you do anything is how you do everything. That’s why we approach each job with the same level of care and dedication, ensuring that we consistently exceed expectations and build long-term, value-packed relationships with our clients.

Unlike many cleaning companies, we don’t require contracts—we believe in earning your trust with every visit, so you choose us again and again because of the quality of our service, not because of an obligation.

Our Core Values

🌿 Family First
We believe a clean home or business should create more time for what matters most. Our mission is to give you back precious hours to spend with family, focus on your business, or simply relax—without the stress of cleaning.

🌿 Integrity
We take pride in our work and never cut corners. Whether someone is watching or not, we do the right thing, every time, ensuring that every space we clean meets the highest standards.

🌿 A Grateful & Positive Attitude
We are honored to make your life easier and grateful for the opportunity to serve our community. Every day, we look for ways to bring joy, relieve stress, and leave our clients with a smile.

At Serene Clean, these values guide every decision we make—because we’re not just here to clean, we’re here to make a difference.

Employee Lunch with Britany, Commercial Cleaner, and Krystal

Managers April, Katie, Stephanie, and Krystal at Christmas Party

Employee lunch with residential cleaner/lead trainer, Ashley, and Katie/Krystal

2022 Christmas Party with many team members!

Employee lunch with residential cleaner, Jamie, and Katie/Krystal

Employee lunch with Amber, residential cleaner, and April/Krystal

Baby shower for Krystal!

Serene Clean Adopt-A-Highway pickup on our section outside of Sparta

Employee lunch with Hanna, residential cleaner, and Stephanie/April

Baby shower for Justene! December of 2023

Employee lunch with Haylie, residential cleaner, and April/Taylor/Krystal/Katie

5+ Years of Service

Krystal Anniversary Post 5 Year
April 5 Year Anniversary Post
Ashley S 5 Year Anniversary Post

4+ Years of Service

Britany 4 Year Anniversary Post
Lori 4 Year Anniversary Post
Jamie 4 Year Anniversary Post
Katie 4 Year Anniversary Post
 Amber 4 Year Anniversary Post
Ashley V 4 Year Anniversary Post

3+ Years of Service

Hanna S 3 Year Anniversary
Hayley 3 Year Anniversary Post

2+ Years of Service

Kody Two Year Anniversary Post

1+ Year of Service

Joe 1 Year Anniversary Post
BillieJo 1 Year Anniversary
Hannah D One Year Anniversary Post
McKenna One Year Anniversary Post
Pete One Year Anniversary Post (1)
Jenna R 1 Year Anniversary Post

The Highest-Rated Cleaning Company in Western Wisconsin

Since our founding in April 2019, Serene Clean has grown to become the most trusted cleaning service in Black River Falls and Western Wisconsin, serving homes and businesses alike. Our clients range from busy professionals, overwhelmed parents, Airbnb and rental property owners, to businesses that need a spotless, professional workspace—and we love helping each one reclaim their time and peace of mind.

At Serene Clean, we aren’t a “quick wipe-down” kind of company. We are obsessed with the details, which is why our team is carefully chosen based on their alignment with our core values. From thorough deep cleans to consistent maintenance services, we take pride in ensuring every space—whether a home or a business—feels fresh, organized, and truly clean.

We also know that work-life balance matters, not just for our clients, but for our team. That’s why we prioritize flexibility for our employees, many of whom are parents who want to be present in their children’s lives. Just as we help our clients free up their time, we also make sure our team members have the freedom to put family first—whether that means school drop-offs, pickups, or other important moments. We believe that a company is only as strong as the people behind it, and that’s why we’re committed to being one of the best places to work in the area.

Giving Back to the Community

As a locally rooted business, we are deeply committed to giving back to the communities that have supported us. Serene Clean is a proud member of the Black River Area Chamber of Commerce and a certified partner of Cleaning For A Reason, a nonprofit that provides free home cleanings to cancer patients. When a local community member battling cancer is referred to the program, we step in to provide a clean, stress-free home—because no one should have to worry about housework during such a difficult time.

Beyond that, we believe in spontaneous giving—donating cleanings to individuals and families in need whenever we feel compelled to help. We also empower our team members to give back, allowing one employee each month to choose a nonprofit that matters to them, to which Serene Clean donates a portion of our profits.

As we continue to grow, our commitment to supporting our clients, employees, and communities will only strengthen. Whether we’re helping a business maintain a professional image, giving a family more time together, or supporting those in need, we are dedicated to making an impact—one clean space at a time.

The Company You Can Trust

We know that inviting someone into your home or business is a big decision—that’s why we hold ourselves to the highest standards of honesty, professionalism, and hard work. At Serene Clean, we treat every space with the same care and attention to detail that we would expect in our own homes.

Choosing Serene Clean for your cleaning needs in Black River Falls, Sparta, and La Crosse is a decision you won’t regret—you’ll just wish you had done it sooner!

📅 Ready to get started? Request a free estimate today at www.serene-clean.com or give us a call at (715) 204-4270, and we’ll take care of the rest!